Video: Bookmaker Juice

Sportsbooks charge a fee for selling you the bets. This is known as the "juice". Find out what you need to know when placing a bet.

Going back to the bookies for a minute. To make money, bookmakers take “juice”  – which is a commission they get on every bet. Another word you might here is vig, or vigorish.

The juice is attached to the odds that bookmakers give. These odds are decided by market makers who have the historical game and match stats that help them make the line.

When you see minus 110, which we discussed in earlier videos, minus 10 is the juice. Instead of placing it at minus 100 which would be a clean bet-$100-to-win-$100, it is now bet-$110-to-win $100.

Bookmakers try to balance their bets so that they get bets on each participating side. So, odds are adjusted based on the betting action of each game. Bookies monitor bets to know what adjustments they might make on the odds offered.

In the end, bookmakers are in it to make money, right, but knowing some tricks like the EV, can help beat the bookie at their own game.


In sports betting, where every point and play matters, enthusiasts often encounter terms that might sound unfamiliar. As Danielle describes in the video above, one such term is “juice,” a crucial aspect of the bookmaking business that plays a significant role in how sportsbooks make money. In this article, we’ll delve into the intricacies of the juice, exploring its connection to odds, the role of market makers, and the strategies employed by bookmakers to maximize their profits.

Understanding the Juice: Commission in the Shadows

At the heart of sports betting lies the concept of “juice,” also known as vigorish or vig. The juice is essentially the commission that bookmakers take on every bet placed. To visualize this, imagine it as a fee that bettors pay for the privilege of participating in the betting action. While it might go unnoticed by many, the juice is a critical component that ensures sportsbooks remain profitable.

  • Commission Structure: Bookmakers attach the juice to the odds they provide, influencing the potential payouts for winning bets.
  • Vig Explained: The term “vig” is short for vigorish, representing the bookmaker’s built-in profit margin.

About Odds, Market Makers and Line Creation

The odds offered by sportsbooks are not arbitrary figures but carefully calculated numbers influenced by market makers. These individuals possess extensive knowledge of historical game and match statistics, allowing them to craft accurate lines that reflect the probabilities of different outcomes.

  • Role of Market Makers: Market makers contribute to setting odds by analyzing data and considering various factors, ensuring a balance between risk and reward.
  • Dynamic Odds: The juice is embedded in the odds, and an understanding of this dynamic is essential for bettors aiming to make informed decisions.

Adjusting Odds for Equitable Wagering

Bookmakers strive to maintain balance in their books by ensuring they attract bets on both sides of a wager. The odds are not static; they evolve based on the betting activity for each game. This dynamic adjustment allows bookies to mitigate risks and optimize their potential profits.

  • Balancing Bets: Bookmakers monitor betting patterns to identify imbalances and make timely adjustments to the odds.
  • Risk Management: The constant evaluation of bets and odds helps bookmakers manage their exposure and minimize potential losses.

Strategies and Tricks Bookmakers Use

Bookmakers are not just facilitators but strategic players aiming to secure a profit. Understanding the concept of Expected Value (EV) is one such trick that savvy bettors can use to gain an edge over the bookie.

  • Expected Value (EV): Recognizing the EV of a bet involves assessing the potential value and risk, allowing bettors to make calculated decisions.
  • Outsmarting the Bookie: By incorporating EV into their analysis, bettors can make more informed choices, turning the tables on the bookmaker.

Understanding the juice is fundamental in sports betting. It’s the bookmaker’s edge, and being aware of its implications on odds and potential profits is essential for any serious bettor.

Val Martinez, Founder of BettingLadies.com

Juice is a fundamental concept in sports betting and as a bettor, it’s important you understand its connection to odds (and, subsequently to your betting results).

Hope this helps!

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