The NWSL’s Rising Franchise Values

The NWSL's franchise valuations have skyrocketed, with the average team now worth $66 million. Angel City FC leads the pack at $180 million, while the recently sold Chicago Red Stars are valued at $40 million.
The NWSL has experienced a remarkable surge in franchise values. Just a few years ago, teams were selling for around $2 million, but now the buy-in price has increased by 25 times. Kurt Badenhausen explains the reasons behind this jump and provides updates on the NWSL’s ongoing media negotiations.

Angel City FC stands out with an average attendance of over 19,000 fans per game, surpassing the numbers of several MLS clubs. The club is projected to generate approximately $31 million in revenue this year, which is higher than the lowest-earning MLS club last season. In fact, Angel City’s valuation of $180 million is even higher than the two lowest-valued clubs in the English Premier League.

The discussion also delves into the potential challenges and opportunities for the NWSL. One concern is the possibility of wealthy men’s teams in Europe investing heavily in their women’s sides, posing a threat to the NWSL’s dominance. The rivalry between the NWSL and Europe’s Women’s Super League is just beginning, as evidenced by Washington Spirit owner Michele Kang’s recent investment in France’s Lyon women’s team.

Furthermore, the group explores how certain teams, led by Angel City, are pushing boundaries by making significant investments in their clubs. This trend mirrors the current WNBA finals, where teams like the Las Vegas Aces and New York Liberty have raised the bar in terms of player investments and accommodations.

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