Rithmm Launches Its AI-Powered Sports Betting Products: Core & Premium

Sports betting AI company rithmm launches its Core and Premium Products. Quick Q&A with founder Megan Lanham.

Not too long ago we spoke with Megan Lanham, CEO and Co-Founder of rithmm, about the origin of the idea behind their AI-driven sports betting tool.

This week Rithmm announced that its platform is officially live. As part of that announcement, Megan and team said that “Our platform is changing how people bet by allowing anyone to create intricate sports betting models in minutes”.

This is very exciting news so I decided to get a few quick questions sent over to Megan to get her thoughts on the launch.

What is Rithmm, and what inspired its creation?

Rithmm is a cutting-edge sports betting platform that combines AI and the power of advanced analytics with an intuitive user interface, enabling sports bettors to build custom analytical models easily and use them to make smarter and more informed betting decisions. The platform eliminates the complexity and barriers associated with traditional sports betting analytics and modeling, making it accessible to users of all skill levels.

The inspiration for Rithmm came from wanting to give bettors access to what the Professional bettors aka Sharps have, a team of quants, data scientists and engineers, but of course doing it in a way that is digestible and intuitive.  Math is typically not fun;let us do that for you!

Could you describe the journey leading up to the launch of Rithmm? What were the key milestones and challenges you encountered during the launch process?

After one year of betting testing, we are thrilled to launch our subscription platform which will have Core ($29.99 per month) and Premium ($99.99 per month) levels, with new applications for the NFL and college football in addition to beta-tested use-cases for the NBA, WNBA and men’s college basketball. The journey started a year ago, we launched our beta version to 500testers during College Football.

Throughout the year we launched more sports and gained more users. Our sports included NCAAM Basketball, NBA, WNBA and during March Madness we launched our Bracket Generator which was a great success. During the testing phase we discovered key feedback; our users wanted more customizable/personalization, which led us to develop our premium version. Everyone wanted NFL, which was always on our product roadmap to offer. 

“Wow, I used to rely on articles and friends’ advice to make my picks.”

We also learned that bettors were using Rithmm to bet on new sports, we were able to see users make the leap from sport to sport.  We also saw users watching more games, not just the mainstream favorites but also obscure games.

As for challenges, anytime you are leading innovation, there will be bumps in the road, we saw that with a bit of delay in our App Store review process, that took a bit longer than expected but those things happen and you have to learn, deal with it and get better.

What problem does Rithmm aim to solve?

Bettors don’t have access to predictive models like the professionals do; they don’t have a team of mathematical quants, data scientists or machine learning engineers.  Bettors have instincts but no way to validate. What is the Solution:  Rithmm.  

We hide the complicated math and provide a simplified and personalized approach. The User will input their instincts and we combine that with our algorithm.  Within seconds, a model is produced, and it provides an analysis and prediction of every game showing their recommended pick, their predicted score, win probability, and edge on the market.

We’ve simplified complex modeling, removing the skillset barrier and making it fast, easy, and available to any level of bettor. We let users integrate data into their betting routine and help them never have to worry about what to bet on again.

What impact do you hope Rithmm will have? What are your future plans for Rithmm?

Our vision for Rithmm is to become the go-to platform for bettors, a trusted companion on their betting journey. We aim to be the integral piece that empowers individuals to make the best betting decisions with confidence.

Looking ahead, our future plans are ambitious. We’re expanding our offerings to include player props and additional sports such as NHL, Soccer, MLB, Golf, and Tennis, ensuring that bettors have access to a wide array of options. 

Moreover, we’re excited to introduce Rithmm AI, a cutting-edge chatbot specializing in sports betting, fueled by our proprietary IP and data analytics. We envision Rithmm as the ultimate destination, the one-stop-shop where bettors can access everything they need to make intelligent, informed decisions.

What message or key takeaway would you like readers to remember about Rithmm?

At Rithmm, our mission is simple: we’re here to help. Our purpose is to streamline and personalize your betting experience. I envision a future where people reflect on their betting habits before discovering Rithmm and think, “Wow, I used to rely on articles and friends’ advice to make my picks.”

We’ve all experienced transformative moments with technology in other aspects of our lives, where we couldn’t believe we used to do things differently. Betting is no exception; the old ways are fading, and a new, smarter approach is emerging.

Rithmm is at the forefront of this transformation, making betting more informed, efficient, and enjoyable for everyone.

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