Super Bowl LVIII Attracts Women’s Audience More Than Ever

Super Bowl LVIII saw the Kansas City Chiefs win their second-straight championship, but the event as a whole was for the girls.

Possibly without really meaning to be, the Super Bowl was for the girls this year. Gone were the days where women were just at the Super Bowl parties for the snacks, they were fully invested into football’s biggest night on many facets this year.

Whether it was the football on the field, the certain blonde woman in the stands, how Beyonce made it her night, or the halftime show straight out of a 2010 club — The NFL really said “this one is for you, ladies.”

It all came to a peak when the Kansas City Chiefs beat the San Francisco 49ers in overtime to win their second-straight Super Bowl title.

Let’s break down how the NFL attracted more women to their Super Bowl broadcast this year, whether the Brads, Chads and Dads liked it or not.

The Taylor Swift Bowl

The biggest story of the Super Bowl and possibly the NFL season has been Taylor Swift’s metamorphosis into doting football girlfriend. After getting into a relationship with Kansas City Chiefs tight end Travis Kelce, the two have dominated the news all season long.

Taylor has been making appearances in stadium suites around the country in between stops for her Era’s tour, all culminating in her star-studded suite at Sunday’s Super Bowl.

When Swift first showed up to Arrowhead Stadium in the fall, many bets were placed on whether or not Taylor and Travis would last until the Super Bowl. If you put money on that, cash out, because they made it… and way more!

Not only was Taylor in attendance with many of her friends, down on the field again after the win, and photographed all night long at the after party — she has brought a whole new demographic of fans to the NFL. Swifties around the world hosted watch parties, bought Chiefs merch, learned the rules of football, and joined in on the fun.

Travis, his brother Jason, the NFL, and the whole Chiefs Kingdom welcomed in Swift’s fans with open arms. Posting on social media, answering their football questions on the Kelce’s New Heights podcast, and more. Instead of making them feel any type of negative way for getting into football this year, they made it all part of the fun of the Chiefs Super Bowl run.

Despite what some angry men may think, it’s been fun to have football appeal more to different types of fans, and Taylor Swift’s NFL era seems to have just begun.

Beyonce Steals the Show

While it was definitely Taylor and Travis’ night, Beyonce got herself in there too. After reportedly being paid over $40 million dollars to appear in a commercial for Verizon, Queen Bey used it to hint at new music being dropped.

Sure enough, minutes after the commercial aired on the Super Bowl broadcast, an announcement was up on Beyonce’s website. The Act II to her Renaissance album will be released in March, with new singles already being released that night.

If the women watching weren’t already invested in Taylor Swift, Beyonce surely got them excited. Her new music is swaying into the country genre, with the track released that night, “Texas Hold Em'” going back to her Houston roots.

It was definitely smart of her to do this during this year’s Super Bowl in particular, knowing her demographic of fans would be tuning in at higher rates.

Usher Skates His Way Back into Our Hearts

If you don’t like Taylor Swift, and you don’t care for Beyonce, surely Usher will get you going? The man of the hour… well other than Patrick Mahomes and Travis Kelce, took the stage at halftime.

With a 15 minute set that included everything from a Ludacris and Lil Jon cameo, to Alicia Keys, to a shirtless Usher and even ROLLERBLADES, Usher brought the house down.

He sang many of his biggest hits, paid homage to the bright lights of Vegas with his background performers, and got millennials everywhere shaking it like we were back in the clubs.

It’s no longer just about the football, or even the halftime show. The Super Bowl and the NFL have managed to appeal to a wide variety of demographics this year. Good for their business, good for the sport, and overall making the Super Bowl even bigger of an event than it already has been.

Women are taking up more space in the sports world, and when leagues, players and companies accept that and begin to make their product more inclusive to that audience, it makes it more fun for everyone.

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