This week I connected with Ashley who runs Gamble with Ash. We spoke about the realities of being a slots influencer and how she is building a community of slots fans online.
About Ashley
Ashley is Florida-based content creator, wife, and proud mom of three grown children, sharing life with my two lovable dogs. With a passion for gambling, cooking, singing, and all things fun—especially Florida adventures and scary movies—Ashley's been spinning slots for over a decade. What started as a love for the game turned into a thriving online community when she launched her YouTube channel two years ago.
Her journey began on Facebook and quickly expanded across multiple platforms. Her mission? To bring excitement, positivity, and female empowerment to the gambling space while helping others and, of course, printing big wins! Her channel is a welcoming space that supports LGBTQ+ rights, diversity, and inclusion, creating a community where everyone feels valued and celebrated.
What made you start streaming slot plays, and what was your first big break in the space?
Ashley. My journey into slot streaming started in land-based casinos, where I fell in love with the excitement and energy of the games. Over time, I began watching online streamers like LadyLuckHQ and Shelly’s Yorkies and Slots, and I was inspired by their content.
Seeing their success, I realized I wanted to contribute to the space and help represent female streamers in what is often a male-dominated world. That motivation pushed me to start streaming, and my first big break was being noticed for a partnership with an online casino. While I had some other partnership opportunities, I chose Crown Coins—they are home for me.
What’s been your biggest moment during a live stream?
Ashley. One of my most memorable streams was a special "Girl Power" event where I was joined by one of my idols and mentors, Shelly’s Yorkies and Slots, and LadyLuckHQ, the biggest female slot streamer in the world, also came to my stream. That moment meant so much to me, as it was a true celebration of female representation in the slot streaming world.
We also have so many other fantastic moments on stream, from celebrating birthdays to coming together as a community to pray for those in need. Another huge highlight was when we raised over $3,000 for the Salvation Army to help kids in need for Christmas. It was incredible to see the generosity of our community come together for such a meaningful cause.
Your community seems really engaged. What do you think makes your content stand out, and how do you keep your followers coming back for more?
Ashley. What I believe makes me stand out is that I truly care for all of my followers. I take the time to ask about their families and pets and encourage them to share on stream. My channel has become a place of love and positivity, where people can come together and feel valued. I also focus on helping other content creators grow and learn. My husband and I actually teach a class about streaming and monetization to help others succeed in the space.
Additionally, we love to create unique experiences that no one else has, such as our Moonie Machine, which viewers can spin for rewards. I am also known for reading and responding to almost every chat message, making sure that viewers feel heard and appreciated. The strong interaction between myself and my community is a huge part of what keeps people coming back. These personal touches and interactive elements make our community feel special and truly engaged.
Many people see the flashy wins, but what does an average day look like for you when you're not streaming?
Ashley. People think I just sit and spin slots, but the truth is, it takes hours of editing, planning, designing, and creating unique content and experiences for my viewers.
Behind every stream, there's a lot of work that goes into making sure the content is engaging, fun, and different from what’s already out there. From brainstorming new ideas to managing the technical aspects, it’s a full-time commitment to bring high-quality entertainment to my audience.
My husband, Robert, puts so much energy into the technical side of our channels, setting up the streams, overlays, and helping bring my vision for the channel to life. We both spend hours working on the channel when we are not streaming, ensuring everything runs smoothly and continues to evolve. It’s truly a team effort, and his dedication plays a huge role in making our content the best it can be.
How do you balance entertainment with responsible play, and what advice do you have for viewers who might struggle with gambling?
Ashley. Gambling is entertainment, but it’s important to acknowledge the risks. I make it a point to promote responsible play, reminding my viewers to set limits and play within their means. I say in every stream: always gamble responsibly and only play with what you can afford to lose.
One tip I give my viewers is to always cash out, and if they want to keep playing, buy back in with a small amount. But know this—gambling is not income; it is for fun.
Sweepstakes casinos are booming. What do you think makes them so popular, and do you see them changing the landscape of online gambling?
Ashley. I feel that having streamers is a great representation for sweepstakes casinos because viewers can watch us play the games with our SC, test them out, and see if they like them before playing themselves. This allows for a more informed and interactive experience.
Additionally, we offer game requests, song requests, and lots of chat interaction, making the experience even more engaging for our community. My partnership with Crown Coins has been an incredible experience, and I love how it provides my viewers with a convenient way to enjoy casino-style games from the comfort of their own homes. Instead of spending money on costly casino trips, players can experience the excitement of slot play anytime, anywhere.
One of the biggest advantages of Crown Coins is the fast cash-out process using Instant Bank Transfer (IBT), which allows players to access their winnings quickly and securely. The ease of play, combined with the speed and reliability of cash-outs, makes it a fantastic option for those who love the thrill of gambling without the hassle of traveling to a brick-and-mortar casino.
You’ve worked with a few brands in the gambling space. What do you look for in a partnership, and do you ever turn down offers that don’t align with your brand?
Ashley. I have been offered many different sweepstakes casino partnerships and have tested some others, but what sets Crown Coins apart for me is the amazing communication, the way they give back, all of the fun activities, the constant addition of new games, and most importantly, we share the same core values around love and positivity. That alignment makes them the perfect partner for me and my community.
Where do you see your content going next? Any exciting projects, new platforms, or big plans your fans should watch out for?
Ashley. Moving forward, I will continue growing both my Kick and YouTube channels, but Kick has quickly become the primary streaming platform for myself and many other streamers. I want to keep adding new, innovative, and fun elements to my streams while incorporating more self-care and mental health discussions. There are also some very big projects in the works for my channel that I can’t wait to share.
A major focus for me is helping other streamers grow, especially female streamers. It means so much to see so many aspiring female streamers inspired by me, and I want to continue providing mentorship and guidance. I will also keep doing land-based casino adventures, including attending G2E this year, and I may explore potential land-based casino and brand partnership deals.
Beyond gambling, I want to diversify my content with IRL streams featuring music, cooking, and my dogs. Additionally, I am continuing to grow my online boutique and Shopify store.
I also want to continue focusing on collaborations. Recently, I organized Kick’s biggest slot stream event, where I enlisted a group of Kick slot streamers to participate in an event where we raided each other’s streams, helping to grow our communities and spread awareness about our partners. The feedback was overwhelmingly positive, and as a result, we will now be making it a monthly event.
There’s so much more to come, and I’m excited for the journey ahead!
Val C. Martinez
Founder of BettingLadies.com
